Why It’s Important To Work With A Realtor

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When purchasing or selling a property, it is always a good idea to work with a professional, especially when it comes to the largest financial asset you own.

Realtors can do everything from getting you the best price, showing you the most amount of homes, educating you on the marketing and informing you on important information regarding the contracts.

So why should you work with a realtor?

They will get you the best price

Whether you are buying or selling a home, a realtor will likely get you the best price.

When selling a home, a realtor will do a comparative market analysis, so you will know the top market value of your home and not sell for less than what it is worth.

They will also be able to inform you on what upgrades need to be done and where to put your money in terms of renovations and repairs.

They will help you in staging the property, have the property professionally photographed, marketed and ready to be put up for sale. This will in turn get you the most amount of buyers which will get you the highest offer.

If you are purchasing a property, a realtor will be able to look at what has sold in the area, factor in any differences and come to the market value of the property you are looking at. They will also be able to go over a home inspection with you so you will know if there are any major repairs that need to be done or any deficiencies with the property. This all will make sure you do not overpay for a home because you didn’t know what to look for.

They know of more properties

If you are looking to purchase a home, realtors may have access to more properties than you do.

They themselves or someone in their brokerage may have access to exclusive listings that are not on the market. They may also have access to properties that are about to go up for sale, so you might get access to first viewings.

They will also be able to show you different areas and types of homes from resale to new build, detached to condominiums so you can explore all options.

In turn, you will have access to more properties than you would doing the search alone.

They can negotiate for you

When it comes to negotiation, a realtor will have more leeway. They likely have negotiated many times on getting the best price for a property in the past, so will have strong negotiating skills that will work to your benefit.

They will also have access to past sales in the area which will aid in their negotiation on your offer. And negotiating yourself, with no past experience and no comparable sales will not likely get you the price you want.

They are knowledgeable

There is a lot to know about the real estate market, from clauses to closing to taxes and lawyers and everything in between. If you do not have a qualified professional with you, you might make mistakes that could cost you a substantial amount of money in the long run.

Conclusion

Using a realtor is not an added service when it comes to purchasing real estate, it should be a mandatory one.

When buying or selling you will want to get the best price, getting either top dollar for the home you are selling or the best price on the one you are buying.

From everything to home inspections to getting the keys, a realtor will be there to answer all of your questions and make sure the process goes as smoothly as possible.

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About the Author
Francisco Headshot

Francisco J. Ortiz is the Founder and CEO of The FJO Group, a boutique real estate advisory firm that blends strategic insight with personalized service for clients across the residential and commercial sectors. With a background rooted in luxury real estate and private investment, Francisco has built his reputation on deep relationships, thoughtful execution, and an unwavering commitment to helping clients unlock long-term value.

In addition to his advisory expertise, Francisco brings years of experience in successful real estate investments — with a particular focus on active value-add strategies. His hands-on knowledge of construction and development allows him to assess and execute opportunities with a level of precision and practicality that sets him apart in the industry.

Before launching The FJO Group, Francisco spent over 12 years operating businesses across the retail, service, and hospitality sectors. That operational foundation, combined with his investment and development experience, gives him a unique perspective on real estate as both a strategic asset and a platform for long-term growth.

Francisco leads The FJO Group with a client-first mindset, grounded in a simple but powerful question: How can I help? It’s this ethos that drives his approach to service, relationship-building, and delivering exceptional outcomes.

Beyond the Business

When he's not working, Francisco is all about living a full and inspired life. He enjoys equestrian activities, is an avid Formula 1 follower, and someone who finds creative fuel in music, design, and a good book. Personal growth is a constant pursuit, shaping the way he approaches both business and life — always curious, always evolving.